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Business Communications

These posts help people who want to enhance their professionalism through Business Writing, Speeches and Presentations. Feel free to reach out to me if you need specific help or feedback.

Spamhaus: Cyber Crime Fighter

spamhaus In September I had the pleasure of being a Twitter panelist on how to avoid the spam filters when emailing. This is the third time I've spoken formally on the subject (if you consider tweeting "formal"). By this third presentation, it struck me that spam is like porn, everyone thinks they know it when they see it, but few can define it in their own words. Looking for the most succinct explanation, I turned to the Spamhaus Project

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Do Your Stats Stack?

Great tables in Epsilon's Email Trends and Benchmarks study released this July. Great for benchmarking.

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Me, the Twitter Panelist

I find Twitter to be an efficient and effective way to grow professionally and personally.

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Rant on Unsolicited E-newsletters

Little did she know when she sent me her UNSOLICITED NEWSLETTER what she'd be in for!  It came with this little disclaimer:

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“Undelivered” Email

...even when people opt in to your email list, 3.3% is sent to a "junk" or "bulk" email folder and 17.4% is not delivered at all. Not delivered at all? Where'd it go?

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Chocolate Copy


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Corporate Bankruptcy Word Cloud

Here's a free word cloud maker:  www.wordle.net

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Sink AND Swim

Yesterday I asked a question about attitudes toward individuals filing for bankruptcy protection.

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Financial Word Clouds

Catching up on reading this weekend and came across two great word clouds in Pat Allen's Rock The Boat Marketing blog.

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CAN-SPAM Clarity

The  recent Ninth Circuit Court of Appeals decision surprised me.  In it, the judges touted the "beneficial aspects" of email marketing. WOW.

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