Last week, under the presumption of sending me St. Patrick's Day greetings, I got this from a life insurance agent who likes to pose as a financial advisor...This kind of crappy communications gives the insurance sector a black eye.
Read More »Business Communications
Home Office Design Tips — From a Financial Advisor?
With financial reform and the worldwide economic meltdown on most everyone’s mind, sending a newsletter with fluff like this makes me question whether this advisor is in the loop or out to lunch. C’mon, talk to me about something you’re a credentialed expert in!
Read More »Oriental Rugs & Business Writing
True story: I was once written up for using college level vocabulary on the job. Yes, it was in a written performance evaluation. No, I was not writing for a living at the time; was running a line of business. You might not guess that my employer was a bank, where most workers had some college and many had MBAs. Go figure. Just one of the reasons I'm forever freelance.
An Effective Apology
I remember when my elder son was about four or five and learning to say all the wrong things. One day he stomped into my room, ranting a string of expletives about his brother. He stopped mid rant, clapped his hand to his mouth, looked me in the eye and said "I'm sorry, Mom, my mouth was on fire."
Social Media Regulations for the Financial Industry (finally)
Last week FINRA issued Regulatory Notice 10-06 to finally address how those it regulates can participate in social media. Anyone regulated by FINRA already knows this, and I've got nothing new to say about the notice.
The Triumph of Snail Mail?
PIMCO’s Ring of Fire
Where’s the News in Your Newsletter?
My inbox is clogged with so-called newsletters from people who must have made a resolution to "communicate more" or "do more marketing" in 2010.
Sharing Deep, Sharing Wide
Six Shortcuts to a Knee Whack
We all love shortcuts, but sometimes they backfire.