My inbox is clogged with so-called newsletters from people who must have made a resolution to "communicate more" or "do more marketing" in 2010.
We all love shortcuts, but sometimes they backfire.
I've been so bold as to edit Prince Charles and the pope, so why not the Cleveland Federal Reserve Bank?
As we hurtle towards 2010 some financial advisors and life insurance agents keep communicating like it's 1999.
Exhortations to "publish, publish, publish" forget the most important advice: publish something worthwhile. To communicate in a meaningful way build an editorial calendar and stock your content pantry.
I write blogs and newsletters for attorneys, advisors and accountants. These professionals often need to provide complex information without making their clients' eyes glaze over.