e-Newsletters

Argh! Piracy in the Newsletter

engraving of Blackbeard

Perhaps you don't even realize you're a pirate. Most people committing acts of piracy don't realize they're stealing.

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Strategy First, SPAM-Avoidance Second

WOW, it feels good when a stranger calls from two time zones away and says "Thanks to you I know everything I've been doing wrong."

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You’re Only Fooling Yourself

Last week, under the presumption of sending me St. Patrick's Day greetings, I got this from a life insurance agent who likes to pose as a financial advisor...This kind of crappy communications gives the insurance sector a black eye.

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Home Office Design Tips — From a Financial Advisor?

With financial reform and the worldwide economic meltdown on most everyone’s mind, sending a newsletter with fluff like this makes me question whether this advisor is in the loop or out to lunch. C’mon, talk to me about something you’re a credentialed expert in!

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Where’s the News in Your Newsletter?

My inbox is clogged with so-called newsletters from people who must have made a resolution to "communicate more" or "do more marketing" in 2010.

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Sharing Deep, Sharing Wide


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Six Shortcuts to a Knee Whack

We all love shortcuts, but sometimes they backfire.

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Burned by Boilerplate

As we hurtle towards 2010 some financial advisors and life insurance agents keep communicating like it's 1999.

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The Company you Keep


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End of Email?


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