Presentations

Presentations Should Captivate an Audience

Whole-brain presentations

Brain science shows that presentations engaging the right brain, through the use of visuals and storytelling, leave a lasting impression.   Storytelling?  Yes, it’s called a case study.

Bulleted and densely-worded documents are a terrible option for those who get the benefit of your personal delivery.  Leave a white paper behind to go into that level of detail or as a leave-behind for those who didn’t make the meeting in person.

Mine the Archives

All those sales decks and business proposals can be re-purposed for white papers, industry presentations and investor relations.

Before using the archives as you found them, freshen them up with new graphics and cut the page count.

Instead of adding words to the page, put them in speaker’s notes and dazzle your audience with your mastery of the subject.

If You Must, Go Ahead and Brain Dump

Sometimes the best way to start a new presentation is to go ahead and purge onto the page. Too often it stops there and goes out to an unfortunate audience in its bloated and undisciplined form.  Blech.

FOCUS

Start with your audience’s needs, demographics, and your venue limitations. When in doubt, say less with words and more with visuals and your own voice.

Don’t go it alone

I bring an extensive sales and business development background to your presentation projects.  I personally presented a partnership strategy to the Chairman and CEO of a Fortune 100 company, who gave his team the go-ahead on my proposal.  I sold retail financial services, sold a community bank’s stock during its initial public offering and raised money to buy a company myself.

Let’s talk about your presentation. Whether you need one created from whole cloth or some targeted edits, I’m up to the job.