Don’t Be So Punny

This Daily Show segment, while aimed at news shows, rings true for business communicators, too.

 If you rely on puns to make a point, you’ll lose your audience. Get real!

Have you ever had a pun backfire?  Got a story to share?  I’m compiling a Hall of Shame on this subject (with your help).

About Tamela M. Rich

From Charlotte, NC, Tamela writes books, articles, speeches and presentations for business professionals. From "the road" she writes about the people, places and experiences she discovers and the life lessons she learns from them. Invite her to share some of her lessons from the road at your next event!

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Is it a Slogan or a Key Message?

In the continuing discussion of key messages in your business writing, here's a quick example of how a slogan can reflect underlying key messages.