Home > Blog Archivepage 38

Blog Archive

Cap-and-Trade Rules

Writing Prompts * How will this story outcome affect your customers? * What advice do you have for clients who’ll be affected? * Are you engaged in the political process? To what end? Do you want specific input from clients? * What experience do you have with changing regulations that will inform how you’ll react to changes in this story? * Prove you’ve got the expertise to handle anything that comes down the political/regulatory pipeline by citing case studies of your work.

Read More »

G20 and the Greenback

Writing Prompts * How does the current world currency situation affect your company and your clientele? * What changes do you recommend to your client’ holdings in light of today’s political-economic churn? * If you were involved with currency trading or international business at the time that the EU adopted the Euro, you might reflect on that time and bring forward lessons applicable today. * Do you or your company do business in China or Russia? These countries are advancing the idea of switching from the greenback. * How will decisions made by the G20 affect mortgages in the US?

Read More »

Smelling your Content

Maybe you should break out the air freshener before the crowd arrives to keep from being associated with "stinky content."

Read More »

The Ten-Minute Window

Consider the occasional New Yorker cartoon. For $20 each, you can insert a witty and apropos cartoon into your deck and keep your group's attention. Plus that, you'll look urbane and well-read.

Read More »

Merging Postal and Email Addresses

OK, you have a file of your customers' physical addresses and you want to enjoy the efficiencies and effectiveness of email marketing to them. How?

Read More »

Into the Ditch

woman with binoculars

But it swerved into the ditch when it ran stories on a Hollywood actress, why Americans go to movies in a recession, and worldwide beach vacation spots.

Read More »

Laryngitis, LinkedIn and Me

More correctly put, I whispered my way through it. Laryngitis. It helped that people wanted to know about CAN-SPAM compliance -- audience members shushed each other so they could hear me croak away.

Read More »

Case Study: Before & After

From time to time I'll show you how I get from first draft to finished product. This post shows how the finished product of a business-planning download ended up (after a verbose and rambling start).

Read More »

CAN-SPAM compliance

Download my handy, one-page checklist for staying in compliance with the US federal law that governs all commercial email.

Read More »

Less is More

LESS is MORE. Did your newsletter subscribers sign up with the belief they'd be getting a monthly coupon and now you're pummeling them with daily exhortations to BUY NOW? You're probably shooting yourself in the foot.

Read More »