Home > Blog Archivepage 38

Blog Archive

Merging Postal and Email Addresses

OK, you have a file of your customers' physical addresses and you want to enjoy the efficiencies and effectiveness of email marketing to them. How?

Read More »

Into the Ditch

woman with binoculars

But it swerved into the ditch when it ran stories on a Hollywood actress, why Americans go to movies in a recession, and worldwide beach vacation spots.

Read More »

Laryngitis, LinkedIn and Me

More correctly put, I whispered my way through it. Laryngitis. It helped that people wanted to know about CAN-SPAM compliance -- audience members shushed each other so they could hear me croak away.

Read More »

Case Study: Before & After

From time to time I'll show you how I get from first draft to finished product. This post shows how the finished product of a business-planning download ended up (after a verbose and rambling start).

Read More »

CAN-SPAM compliance

Download my handy, one-page checklist for staying in compliance with the US federal law that governs all commercial email.

Read More »

Less is More

LESS is MORE. Did your newsletter subscribers sign up with the belief they'd be getting a monthly coupon and now you're pummeling them with daily exhortations to BUY NOW? You're probably shooting yourself in the foot.

Read More »

Visualizing a Trillion Dollars

...see how, starting with one Benjamin, you size up $10k, $1m, $100m, $1b and finally $11t. Brilliant.

Read More »

Whole-Brain Communications

model with open skull showing parts of brain


Read More »

LinkedIn Answer on Business Planning

I have a download of right-brained business planning exercises for free download at my website. Also, on the homepage is a PPT of a presentation I gave on the topic.

Read More »

Kill your Darlings

Postal rates go up in May and there's even talk of cutting service back to five days a week. Talk like this fuels desire for e-communications,

Read More »