For a couple of years now I’ve been telling you to harvest your blog posts, white papers and newsletters into a book. Could it be that Mark Cuban has been listening all along? Until he says otherwise, I’m taking credit. Cuban’s book, “How to Win at the Sport of Business: If ... Read More »
Writing a Book
You’ve heard the drumbeat—You need to write a book! Your competitors have already written books, where’s yours? Maybe you don’t need to write ...
This time last year I started writing Retirement GPS: How to Navigate Your Way to Way to a Secure Financial Future with International Investing with expert Aaro...
Potential clients always want to know how long it will take to turn the content they’ve been collecting into a book and how much I will charge to ghostwri...
The last step in the self-publishing process is getting the book into the reader’s hands (or reading device). I’m not talking about marketing in this post (I’ll talk about that later); I’m talking about dead-tree distribution here because that’s how I published Live Full Throttle, for reasons I outlined earlier in ... Read More »
People always ask how much my book cost to produce. Some want to use the intel as they consider self- publishing, and some just like knowing things, I guess. Most people scratch their heads when I answer that the cost depends on how many I sell. Here’s where I tap my MBA to ... Read More »
When you’re publishing your own work, you’re taking on all the departmental responsibilities of a publisher: editing, design, printing, financing, distributing and marketing. Unless you’re publishing an e-book you’ll have to choose a book binding.* Deciding between hardback and softcover lies at the intersection of finance and marketing. Readers are in transition, ... Read More »
So far we’ve talked about the need to hire a book designer and editor. I took the step of developing a prototype for Live Full Throttle: Life Lessons From Friends Who Faced Cancer. Mine is in a PDF and included the cover, introduction and first chapter, but you could include ... Read More »
Ask any professional writer about the need for a fresh set of eyes and they’ll tell you it’s essential. I don’t have an editor for my blog posts and newsletters, but when I write long form, whether a white paper, article or book, I always collaborate with one. When putting ... Read More »
Welcome to the second installment of my self-publishing adventure. Because I ghostwrite books, I’m sharing my process so that potential clients who are interested in this option will know what to expect or anticipate. If you were my client, I’d take you through the process of defining a mission and ... Read More »
After writing about how to roll blog posts, newsletters and articles into books, self publishing, writing book proposals and what a book can do for you professionally, I invite you to walk with me down the path of self-publishing a book of my own. Live Full Throttle: Life Lessons From Friends Who Faced ... Read More »
When I talk to prospective authors about their publishing plans very few know what they’re up against trying to get a traditional publisher to fund their project. That’s how you should think of it — funding the project. Before an aspiring author settles into a daydream of how to spend ... Read More »
Everything I write on this site is addressed to business professionals who know they need to produce content, including books, to enhance their professionalism, to grow their client base or to achieve a social outcome. If this applies to you, read on, but if you want someone to help you ... Read More »