“Global Financial Hissy Fit”
One Planet, One People
A fellow Twitter-er sent a link to the best thing I’ve read all day: a blog called “Creative Spark” by Marc Garnault. In it, he perpetuates the term “Global Financial Hissy Fit” with proper attribution to its originator, Kim Sbarcea .
I selected just ONE extraordinary insight from this posting for writing prompts.
Marc’s Insight
“Everyone knows what everyone is doing now. There are no secrets, so if you’re doing evil you can expect to face some bad publicity. There’s also been a significant movement by us, the consumer, towards companies that have a compassionate backstory. We want sustainable materials, low carbon footprints and community involvement. It’s a major selling point. And, finally, you need good, creative, smart employees, and believe me, they’re not thick on the ground. It’s going to be a seller’s market on those skills, and these people are going to want their skills to go to worthy employers. If they feel like they’re going to be a cog in a corporate money making machine, well, there are nicer machines to be a cog in.
“It’s be wrong to be writing all this in the future tense, because if you look around you’ll see it happening right now. Newspapers are falling through the floor, but the online Huffington Post recently had a record valuation, online shopping is remaining steady but bricks-and-mortar retail is having it’s worst year since 1970, restaurant seating is going through the floor but sales of local organic produce are booming, no-one is buying DVDs but you’re sharing the average torrent you download with 30,000 other people, sales of premium priced Macs are doing fine, but all the generic PCs around them are feeling the pinch.”
Writing Prompts:
Consultants: What are your most progressive clients doing to take advantage of the rise of global inter-connectedness? What are they doing with their brands to connect with the “green” consciousness? For those not on board, what holds them back?
Environmental: Reflect on the state of greenwashing. Out the evildoers.
Services: What are you/your clients doing to retain and nurture the best and brightest? Are you holding on to talent that isn’t fully billable for the sake of the future of your business? How are you coping with a great talent pool in this time of retraction?
Financial: What companies will you encourage clients to buy because of their alignment with this new ethos?
