Comments on: Spamhaus: Cyber Crime Fighter http://tamelarich.com/2009/business-writing/spamhaus-cyber-crime-fighter/ Smart Business Communications Tue, 03 Jan 2012 04:59:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Tamela Rich http://tamelarich.com/2009/business-writing/spamhaus-cyber-crime-fighter/comment-page-1/#comment-334 Tamela Rich Thu, 08 Oct 2009 02:47:31 +0000 http://tamelarich.com/?p=2062#comment-334 John, Your question is shared by a great many people, so thanks for asking. Here's a <a href="http://tamelarich.com/2009/business-writing/e-newsletters-business-writing/special-place-spammers/" rel="nofollow">case study</a> that shows what happens to the email universe when someone spams. This case shows why every REPUTABLE email service provider/listserve will ask you to certify that you haven't purchased an email list. John,
Your question is shared by a great many people, so thanks for asking.

Here’s a case study that shows what happens to the email universe when someone spams. This case shows why every REPUTABLE email service provider/listserve will ask you to certify that you haven’t purchased an email list.

]]> By: @sternalpr http://tamelarich.com/2009/business-writing/spamhaus-cyber-crime-fighter/comment-page-1/#comment-333 @sternalpr Mon, 05 Oct 2009 13:11:27 +0000 http://tamelarich.com/?p=2062#comment-333 Nice post, Tamela. There is so much confusion over spam and how to build an email list in a short amount of time. I think everyone will agree that the best way to build an email list is over time, attracting people who opt-in to your list. But not every company is afforded that scenario. Take a car company, for example. They want to do targeted emails but they haven't dedicated the time and effort in building their email opt-in list over time. One day they decide to do an email campaign focused on BMW drivers across America. Technically, if this company purchases an email list of BMW drivers across the country, it's a pretty focused list. It's not like some Viagra company sending every man in America emails every day. This would be a campaign where the list was targeted and the message was very relevant to the audience. Is this still considered "spamming?" At the least it's worth a discussion. John Sternal UnderstandingMarketing.com Nice post, Tamela. There is so much confusion over spam and how to build an email list in a short amount of time. I think everyone will agree that the best way to build an email list is over time, attracting people who opt-in to your list. But not every company is afforded that scenario.

Take a car company, for example. They want to do targeted emails but they haven’t dedicated the time and effort in building their email opt-in list over time. One day they decide to do an email campaign focused on BMW drivers across America. Technically, if this company purchases an email list of BMW drivers across the country, it’s a pretty focused list. It’s not like some Viagra company sending every man in America emails every day. This would be a campaign where the list was targeted and the message was very relevant to the audience. Is this still considered “spamming?” At the least it’s worth a discussion.

John Sternal
UnderstandingMarketing.com

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